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OHAD BARZILAY
Data. Platforms. Business.

Deep into the Funnel? Predicting Online Conversion Using Search Diversity

Deep into the Funnel? Predicting Online Conversion Using Search Diversity

The conversion funnel is a model describing the stages consumers go through in their journey towards a purchase. A large body of...

Featured Posts

Equal Opportunity for All? The Long Tail of Crowdfunding: Evidence from Kickstarter

Equal Opportunity for All? The Long Tail of Crowdfunding: Evidence from Kickstarter

Don’t Leave Home(page):
On- and off- Platform Distribution Channels in the Social Era

Don’t Leave Home(page): On- and off- Platform Distribution Channels in the Social Era

A Potato Salad with a Lemon Twist: Using Supply-Side Shocks to Study the Impact of Low-Quality Actor

A Potato Salad with a Lemon Twist: Using Supply-Side Shocks to Study the Impact of Low-Quality Actor

The Impact of Facebook on Social Comparison and Happiness: Evidence from a Natural Experiment

The Impact of Facebook on Social Comparison and Happiness: Evidence from a Natural Experiment

Deep into the Funnel? Predicting Online Conversion Using Search Diversity

Deep into the Funnel? Predicting Online Conversion Using Search Diversity

Recent Posts

Equal Opportunity for All? The Long Tail of Crowdfunding: Evidence from Kickstarter

Don’t Leave Home(page): On- and off- Platform Distribution Channels in the Social Era

A Potato Salad with a Lemon Twist: Using Supply-Side Shocks to Study the Impact of Low-Quality Actor

The Impact of Facebook on Social Comparison and Happiness: Evidence from a Natural Experiment

Deep into the Funnel? Predicting Online Conversion Using Search Diversity

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